THE DEFINITIVE LUXURY GIN
Only The Rarest Will Do
SEVENTY ONE is the definitive luxury gin, a singular expression of the exceptional and the rare.
A celebration of the creative freedom of those who exude a nocturnal heart, SEVENTY ONE pays homage to the night and those who revel in it.
Setting out to reclaim gin’s rightful place as an enthralling spirit of the night, SEVENTY ONE is designed for the after-hours, casting aside the traditional gin experience, challenging category norms, and establishing itself as a playfully provocative, yet luxurious spirit.
Created by legendary fashion photographer and artist Mert Alas, SEVENTY ONE took over four years to perfect, A celebration of the harmonious accord expressed by nature, SEVENTY ONE selects only the finest and rarest botanicals and captures the most expressive cut of each through a bespoke production process, befitting the rarity of the ingredients chosen. Each limited edition is gently rested for precisely 71 nights in select oak casks, delivering an unparalleled smoothness and an added dimension of complexity, imbuing the spirit with a golden glow.